The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 213
BORDERS 195 The Oriole Go-Basket is one of the best Force-ful Educational advertisements in this book—astrong heading, a strong connecting picture andan excellent trade name design, all separated withclean, easily read type. Study it. It is a realsalesman in print. No frills, no fads; just…
Advertising · Typography · Typesetting
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![An illustration from Catalogue and price list of the Supply Department [serial] (1911)](https://img.insideoutlibrary.com/img/200/ia-cataloguepriceli00asso-19-16.webp)
