The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 223
ter. This isprobably the worst of all methods. In sixteen years experience I have met, man-aged and mingled with many printers, and a greatmany have an idea of fitness similar to that whichproduced the Peter Barmann advertisement. It is the hardest thing imaginable to get sim-plicity in… … \|^* He II be pleased with -f^^.\h^ a pair of comfortable i^^ ^MRISG/1RTERS|^ ^ii enclosed in an artistic ^•J^ Holiday box. % ;% A thoughtful gift— i,.^\J~ acceptable—practical— U*^%i- economical. ^I •i-^ The double grip -■* %}j boxes are distinctly ■jI^. ^.,K different and very at- ^j| \i^;…
Advertising · Typography · Typesetting
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