The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 223
j boxes are distinctly ■jI^. ^.,K different and very at- ^j| \i^; tractive. Give him one ^^ ^j:- pair of each kind. t^ t ^ 25 and 50 cents f^ A. Stein & Co. %^- ^Il? Maken \r ^J,!/ Children s Hickory Garten { •^,ui Chicago New York … BORDERS 205 holiday spirit is conveyed in a border, hence theParis Garter copy. This might just as well beholly leaves. The Indian Head advertisement shows a newtrend in the use of borders. It is a fine idea, butthe ribbon effect occupies too much space thatshould be used by the message in the…
Advertising · Typography · Typesetting
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