The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 225
ong as it doesnot overshadow the rest of the advertisement.The Hal Motor Car Company uses this same ideato impress the name upon the reader. They haveoverdone the matter by using a type line inside ofthe border. It is too confusing. A borders place is supplementary in the back-ground. When it… … DIAN HEAD 27.3336.4044 ins. The GrowingPopularity ofINDIAN HEAD The genuine IndianHead is rapidly grow-ing in favor for whitedresses, suits, blousesand childrens clothes.Women are enthusi-astic about it! IndianHead appeals to wom-ans love of beautyjust as much as it doesto her sense of wiseeconomy.…
Advertising · Typography · Typesetting
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