The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 229
ng is the hand-lettered advertisement to which I call attention inChapter II, where I attempt to classify the vari-ous styles of advertisements for easy handling. Handlettering has a personality that is not pos-sible with tjTDe, yet a wise use of both often pro-duces the perfect advertisement.… … cu p.ow supreme- tKe joy of mak-^ ing Kappy ones friend-the t)ienaimeer-with a well-chosen Rift!Where does it find more beauti-£u\ expression than in the frad-rance Djer-Kiss, unrivaled dift ofGracious France ? So breathingrerined sincerity, so individuel! ^l/red Ul <Jmitlx Cx>. Jofe. Ompcrlm…
Advertising · Typography · Typesetting
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