The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 231
d examples, but the Santa Fe is not;yet the Santa Fe advertisement is a blue ribbonwinner as compared to some of the recent dif-ferent^* advertisements. If there is any one thing above another thatshould be remembered about handlettering, it ismoderation. Where there is much reading matter, type… … RROW COLLARS THE new ARROW SatinLaundry Finish dupli-cates the appearanceof the much sought hand-laundered fabric heretofore tobe found in the highest costCollars exclusively. 2for 25c CLUETT, PEABODY & CO., Inc.Makers o/ARROW SHIRTS, Trov, N. Y. ft.IPS. DobbsSCo Matters…
Advertising · Typography · Typesetting
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