The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 253
ur-points between a 1-point rule and the 5-pointtype. My idea is to have the margin just, so wide thatthe copy does not look cramped and hard to read.I try to get the margin just wide enough so thereaders eyes will not butt into the border whenreading from the end of one line back to the be-ginning… … FOR THE OLD FOLKS npHE problem of the selection of-■- the handsomest and most usefulChristmas gift is happily solved by THERMOS For Thermos serves you right—food or drink—hot or cold—when,where, and as you like. Every member of the family, everyone on the list of friendship, frominfancy to old…
Advertising · Typography · Typesetting
Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.
