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The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)

Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 254

An illustration from The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction, 1917, leaf 254
nd in the cold winterseason all the joys to be obtained by fire. In buying Thermos for him orher as your Christmas gift, youare selecting the invention honoredwith the Grand Prize by the Panama-Pacific Exposition; and by like Ex-positions at Berlin,. Paris, Antwerp,Madrid, Seattle.Vienna, and… … A Small, Individual Kawneer Store Front X-ou will «r«n< th.t ih. tt,<.u..na. o( KAWNEER STORE FRONT .uccc»e> »r<:n-t h.pp.n.t.nce.: luck ha. not played a bi4 part. WhenMerchant, in all kind, of bu.inc.c. and working under all .ar*. o< con-dition., have mad. money on new KAWNEER STORE…

Advertising · Typography · Typesetting

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