The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 257
rtise-ment if it is to be and look consistent at firstglance. If the white space is not balanced it isnot well used. The reader will notice the blank-ness rather than the message. The Tom Moore Cigar advertisement has aheavy border but there is a third too much whitespace used. Notice the weak and… … The Severest Testof a Coffee is after dinner coffee. Therich essence—undiluted—issipped leisurely and its flavoris tnore noticeable. To have this important detailof your dinners an unusualsuccess, serve Yuban, the Ar-buckle Guest Coffee. Yuban is the coffee the great-est coffee merchants in…
Advertising · Typography · Typesetting
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