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The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)

Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 258

An illustration from The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction, 1917, leaf 258
Listerine can reach everyexposed surface of the teethbecause it is liquid. Lister-ine, as a mouthwash-dentifrice,insures mouth-cleanliness inits highest possible degree. Brush the teeth with Listerine;then thoroughly rinse themouth and the spaces betweenthe teeth with diluted Lister-ine. This is an…

Advertising · Typography · Typesetting

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