The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 271
ad-vertisement is as nearly perfect as I have seen.The well-balanced white space in this advertise-ment shows excellent planning. Whether thisadvertisement is used in small or large space itis bound to be seen. The H-0 advertisement is also a good exampleof the use of white space and is the kind…
Advertising · Typography · Typesetting
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