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The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)

Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 284

An illustration from The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction, 1917, leaf 284
FabricFirst This M ihe logical way to plansuit or gown. Choose first thecloth, which is the style founda-tion and on which depends thefinished effect. Choose from thewealth of beautiful weaves andcolorings in STRIKIXG EFFECTS S67 The illustration and border in the *FabricFirsf advertisement is…

Advertising · Typography · Typesetting

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