The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 287
and copy of this advertisement areunusually well connected. Many products lend themselves to backgroundsfor the advertisement and this method is weHworth serious study. There are some products, however, that can-not be forced into the method of treatment. Notethe Carborundum advertisement. Very few…
Advertising · Typography · Typesetting
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