The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 287
STRIKING EFFECTS 0^9 Reproducing a clipping of comments on thefavorable mention of an article offers great possi-bilities. I reproduce one as the last exhibit inthis chapter. It is excellent arrangement, but Ithink the name of the book advertised should havebeen put across the top. The arrangement…
Advertising · Typography · Typesetting
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