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The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)

Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 291

An illustration from The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction, 1917, leaf 291
its real colors is possi-ble in the advertisement. We must do somethingstriking in black and white. If the reader is an experienced builder of ad-vertisements, he can readily visualize how farshort even the best black and white reproductionsof packages come toward giving an adequate ideaof the… … ADDING LIFE TO PACKAGE DISPLAY 273 some of the things that have been accomplishedalong this line. Pep-0-Mint Life Savers, Smith Brothers CoughDrops and Nabisco Wafers all show a similarmethod of putting life and action into the dis-play. This method makes possible a showing of thegoods as well as…

Advertising · Typography · Typesetting

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