The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 31
ruc-tion. Yet those which partake of two or moreof the kinds noted above are seldom maximumsales producers. This book does not comment on colored adver-tisements because the fact that an advertisementis in color does not alter its classification. THE FORCEFUL EDUCATIONAL This style is well shown by…
Advertising · Typography · Typesetting
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