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The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)

Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 42

An illustration from The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction, 1917, leaf 42
moved» giving you an opentourmg car including summer top for pleasant-weather touring. ttwl«d ftont seats agonl easy access from the front compartment to the tonneau ■ Wlixlows, eama ■wide,three-stxteenth InA crystal piate.tround and polished, a<»isable far venalaiion • Cmtana.silk portiae type… … Is a friend which will tell her the truth abouther hair If it discloses heavy, lustrous tresses of a richsheen and dainty fluffiness—she should bethankful—and preserve their beauty by usingas pure and dependable a shampooing agent ascan be obtained—Packers Tar Soap. If, on the other hand, her…

Advertising · Typography · Typesetting

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