The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 45
d in the chapter on Handlet-tering. THE POSTER STYLE The next style of advertisements is the Posterstyle. Practically all poster advertisements arehandlettered and that is why the classificationfollows in this order. Such advertisements asLowneys are poster advertisements because ofthe few words… … THE KINDS OF ADVERTISEMENTS 27 THE CHARACTER AND COMIC The next classification is naturally the Charac-ter and Comic style. These are simply ForcefulEducational advertisements made more forcefuland at the same time making for quick identifica-tion by using the same character picture in allthe…
Advertising · Typography · Typesetting
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