The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 47
catchy in technique and also has the producttied up securely to the picture at first glance. One does not have to stretch the imagination toget the connection. If comics do not fit naturally,do not try to make them fit. They are either thething or nothing and for only a few products canthey be used… … We pick themfor youl All these fresh delicious vegetableswe select as carefully as if they wereintended for one table alone—andthat one, yours. You could spend allday m marketing, and another dayin preparing and cooking what youbuy, yet not produce such a perfectly-balanced food-combination as…
Advertising · Typography · Typesetting
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![An illustration from Banbury chap books and nursery toy book literature [of the XVIII and early XIX centuries] (1890)](https://img.insideoutlibrary.com/img/200/ia-banburychapbooks00pearrich-124-395.webp)
