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The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)

Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 63

An illustration from The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction, 1917, leaf 63
c reception and filing of messages locally off Iers many advantages over a physical handling by messenger,BUT THESE ADVANTAGES WILL NOT BE FULL Twelve Point The telephonic reception and filing of message |S LOCALLY OFFERS MANY ADVANTA Fourteen Point The telephonic reception and filing of |MESSAGES… … Third Year and Good as Ever When you buy lawn hose remember thatyou pay for more than just hcse. Youare investiiig in hose-service. The hose thatsaves you money on a price basis this yearcosts you a new hose next year. That is why thou-sandshave invested InGoodyearLawnHose—thehose with the…

Advertising · Typography · Typesetting

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