The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 86
ing by mesSENGER, BUT THESE ADVANTAGES WILL NOT BE Twelve Point The telephonic reception and filing of messages |LOCALLY OFFERS MANY ADVANTAGES OV Fourteen Point The telephonic reception and filing of mess |AGES LOCALLY OFFERS MANY ADVAN Eighteen Point The telephonic reception and filing |OF… … Surely not an unknownpaper bag or cheapenedcanned cocoa—which may beway below par in nutritivebutter fats. Such cocoas —robbed of their nutritive ele-ments—are common on themarket. Surely not a cocoawhich is too rich for childrento digest — though grown-upsmay like it. Rather a balancedcocoa like…
Advertising · Typography · Typesetting
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