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What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America (1921)

Linnings. [from old catalog], Kroeger, Leslie, [from old catalog] ed · New York · leaf 126

An illustration from What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America, 1921, leaf 126
s the surface of the cylin-der clean of ink, and leaves it only in the cavi-ties. At a speed ranging from 3,000 to 3,500impressions per hour (not so fast consideringthat some newspaper presses shoot out 150,000copies per hour), the paper passes between theengraved cylinder and a heavy iron… … Rotogravure Printing. Courtesy Neo-Gravure PrintingCo., Inc. -*■ Page Ninety-seven CHAPTER XIHow Rotogravure Pictures Are Made Neo-Gravure Printing Co. New York City (Covered by book copyright) SINCE nearly all the Sunday newspapersand many magazines throughout thecountry have either supplements or…

Engraving

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