What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America
A 1921 New York trade manual edited by Leslie Kroeger, explaining photoengraving and reproduction methods to advertisers and commercial artists, with essays from ten American engraving houses. Numbered specimen charts show Ben Day tints, halftone screens, stipples, hatchings and plaid grounds at stated sizes, beside fashion portraits printed twice to compare line drawing with coarse dot screen.
