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What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America (1921)

Linnings. [from old catalog], Kroeger, Leslie, [from old catalog] ed · New York · leaf 140

An illustration from What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America, 1921, leaf 140
that a 133-line screen half-tone is not suitable for newspaper work; andthere are numerous agents who cannot judgethe proper method of reproduction to suit theirneeds. However, we are not writing a book tomagnify the shortcomings of the advertisingagent, but to try to show him how much thereis to… … mm

Engraving

Internet Archive · Library of Congress · Public Domain Mark 1.0. Free to use for anything.

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