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What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America (1921)

Linnings. [from old catalog], Kroeger, Leslie, [from old catalog] ed · New York · leaf 202

An illustration from What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America, 1921, leaf 202
the chance to disappear, as in life. The warm, rich, pulsating effect of a half-tone done by offset should be seen by the artistand laid side by side with the old method inorder that he may recognize that here is a newprocess that gives him new freedom of artisticeffect, in color, in wash, in line,… … Combination pencil and pen and ink sketch, reproduced bythe courtesy of The Linnings. Offset plates and printing by theAndrew H. Kellogg Company. p

Engraving

Internet Archive · Library of Congress · Public Domain Mark 1.0. Free to use for anything.

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