What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America (1921)
Linnings. [from old catalog], Kroeger, Leslie, [from old catalog] ed · New York · leaf 58
nced asto the standardization of newspaper printingmethods, so that the advertiser could dependon certain definite results, we are afraid thatthese will never come to pass. Successful reproduction from half-toneplates is largely a matter of make-ready;that is the method the expert printer has… … Highlight half-tone engraving. Screen purposely left onface and hat HALF-TONE ETCHINGS but the value of make-ready cannot be over-estimated. On certain high-class magazines, make-ready is practiced to some extent but the news-paper half-tone receives no such thoughtfulattention. Close examination…
Engraving
Internet Archive · Library of Congress · Public Domain Mark 1.0. Free to use for anything.
