The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York · leaf 183
n in the cut being madefrom this copy and produces a calico effect, whichis a good point to remember in sending copyto an engraver. I believe, however, that thereader will be able to distinguish the differentmethods. The Burnett Vanilla advertisement is a com-bination halftone—part halftone and… … CrkmirkVt SPORTSMANS V><U1111U1 t FIRST ESSENTIALFeet Stand Hardest Knocks. Protect Them With WitcH-Elk Boots WitcHell-SHeiU Company. - PICTURES AND ENGRAVINGS 165 The artist has gone over all of the photographin the Phoenix Silk Hosiery advertisement exceptthe hands, faces and hose with a special…
Advertising · Typography · Typesetting
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