Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 110
the unknown or unfamiliar. Throwa strange object into the field and the horses andcattle will circle around it, sniffing, poking andsnorting until they seem to have discovered allthe possible sources of activity to be anticipatedfrom the object. If tlie object shows no newtraits, but behaves just… … Novelty as an Effective Attention Device. This also illus-trates an important principle of Perception, viz., that one sees not so much what the sense organ affords but ratherwhat the present stimulus has been learned to mean. Sensa-tion is supplemented by perception. In the above picture only-parts…
Advertising · Selling
Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.
