Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 110
f activity to be anticipatedfrom the object. If the object shows no newtraits, but behaves just as the old familiar ob-jects in the pasture, the cattle soon scatter away 92 INTEREST INCENTIVES and are hereafter unconcerned about it. But if itshows any new or unwonted characteristics, the FREE OFFE… … COLtS PHILLIPS Novelty as an Effective Attention Device. This also illus-trates an important principle of Perception, viz., that onesees not so much what the sense organ affords but ratherwhat the present stimulus has been learned to mean. Sensa-tion is supplemented by perception. In the above…
Advertising · Selling
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