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Advertising and selling : principles of appeal and response (1913)

Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 123

An illustration from Advertising and selling : principles of appeal and response, 1913, leaf 123
i-cate the high initial attention value of color. 105 TRINCIPLES OF APPEAL AND RESPONSE 3. CUTS AND ILLUSTRATIONS Closely related to the interest in colors is thatin pictures. Pictures were the first means of writ-ten communication. The letters of our alphabetcan be traced far back to their early… … Illustration as an Attention and Interest Device the fact that pictures so often afford pleasingcolor combinations. Again, two of the things thatprovoke strongest interest are personality and ac-tion. Next to a human being nothing is fuller ofpersonality than a picture—the personality of the 106…

Advertising · Selling

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