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Making advertisements and making them pay (1920)

Durstine, Roy Sarles, 1886- [from old catalog] · New York, C. Scribner's sons · leaf 24

An illustration from Making advertisements and making them pay, 1920, leaf 24
ight. Dealers took up other Where the wordVictrola came from The word Victrola was made up by com*bining a portion of the word Victor with aportion of the word viola. It was originated and trade-marked for thespecific purpose of distinguishing products ofthe Victor Talking Machine Company. The word… … Victor Talking Machine Company Camden, New Jersey The word Victrola is a name which the powerful advertising of F. WallisArmstrong has made invulnerable. 12 Making Advertisements lines. And the rush back to the good will of thetrade and the public has been inevitable and theshortest cut has been —…

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