Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 127
erence is, then, that the ideal appealshould contain, other things being equal, both cutand reading matter. By this arrangement boththe visual and auditory-motor types of imagina-tion will be provided for. Since illustrations are to be used, the questionarises: What sort of a picture will be most… … THE COVSINS SHOE FOR WOMEN Particular Women choose this Shoebecause of its elegance of line and pro-. portion. Besides, they know It Is the bestat the price. A Strictly Kelevant Illustration catching the eye—a cut more or less unrelated to the article advertised—a pretty face, a funny scene, etc.,…
Advertising · Selling
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