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Advertising and selling : principles of appeal and response (1913)

Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 128

An illustration from Advertising and selling : principles of appeal and response, 1913, leaf 128
THE COUSINS SHOE FOR WOMEN The High Plane of excellence in theCousins Shoe is the logical result of SixtyYears of the most careful Shoemaking.The Cousins Shoe enfibodies the Perfect.Blend of Style, Comfort, and Durability. An Irrelevant Illustration … Ei:;\iiiTiJA i;i.i.i.\A,T Illustration111 PRINCIPLES OF APPEAL AND RESPONSE And, since reading matter is also to be used,should it be a straightforward declaration of sell-ing points—relevant copy!

Advertising · Selling

Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.

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