Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 128
THE COUSINS SHOE The High Plane of excellence in theCousins Shoe is the logical result of SixtyYears of the most careful Snoeniakjng.The Cousins Shoe embodies the Perfect.Blend of Style, Comfort, and Durability. An Irrelevant Illustration … Remotely Relevant Illustration111 PRINCIPLES OF APPEAL AND RESPONSE And, since reading matter is also to be used,should it be a straightforward declaration of sell-ing points—relevant copy!
Advertising · Selling
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