Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 129
Ei:;\iiiTiJA i;i.i.i.\A,T Illustration111 PRINCIPLES OF APPEAL AND RESPONSE And, since reading matter is also to be used,should it be a straightforward declaration of sell-ing points—relevant copy! … THE PHEASANT Fine fralhers imlooking birds. It isnt thtoulej attractiveness but th«r worth that has madethe MOGUL repuU-lion — A reputationtained by thousandsokers who will hi ■■. -CorR Tip Ciftj Or can it be irrelevant, merely amusing, strik-ing, or calculated to connect some special feelingwith…
Advertising · Selling
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