Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 129
Remotely Relevant Illustration111 PRINCIPLES OF APPEAL AND RESPONSE And, since reading matter is also to be used,should it be a straightforward declaration of sell-ing points—relevant copy! … THE PHEASANT Fine- feathers make finelooking birds. It isnl theouter attractiveness but theinner worth that has madethe MOGUL reputa-tion — A reputation sus-tained by thousands ofsmokers who will havenothing cise. MOCUI—Cork Tip— Citfarottes Cain a mif/ily lot aj irindt JaiJ)) Irrelevant…
Advertising · Selling
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