Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 138
apidly becomechestnuts and stale. But if the comic appeal isto be employed, it is worth while knowing that thedifferent sorts of the comic do not grow stale withequal rapidity. Reports of a prolonged experi-ment on the effect of repetition on the comic andon the individual differences in reaction… … The rule in football is*Hit the line hard andtwas ours in ordering ourclothing for fall. We hitthe line hard and selectedthe finest and largest assort-ment of mens styles wehave ever handled. It isa line that you and everyman will enjoy lookingthrough and wearing. From $15. durability to$35.…
Advertising · Selling
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