Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 140
rapidly becomechestnuts and stale. But if the comic appeal isto be employed, it is worth while knowing that thedifferent sorts of the comic do not grow stale withequal rapidity. Reports of a prolonged experi-ment on the effect of repetition on the comic andon the individual differences in reaction… … The rule in football isHit the line hard andtwas ours in ordering ourclothing for fall. We hitthe line hard and selectedthe finest and largest assort-ment of mens styles wehave ever handled. It isa line that you and everyman will enjoy lookingthrough and wearing. From $15. durability to$35.,…
Advertising · Sales personnel · Selling
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