Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 141
nd getting instead an unexpected one. Exam-ples would be the pun, play on words, the sharpretort, the dialect joke, wit, etc. Now the characteristic of the objective comic isthat it loses its flavor rather slowly—it oftenwaxes, increasing in funniness with repetition.The subjective co^nic, on the… … Signs of an early spring.* Means theres got to besomething doing in our furcoats. We have a bunch Of hotones and every one of themanxious to get in touch withYOU to prove what a warmfriend it can be. Prices $— to $— Fur gloves $~ to $— Fur caps $— to $—The Subjective Comic. Play on Words. trials a…
Advertising · Selling
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