Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 142
ctive appeals fall in value, thus comprisinga waning class. Jokes which contain both ele- 124 INTEREST INCENTIVES ments remain on a level. The reader is referredto the original article for further details. But theimportance of this waxing and waning law, in se-lecting comic appeals to be repeatedly… … Showing the Influence op Five Repetitions on ObjectivelyComic Appeals. The Relative Value Increases sponse and effective conception. While it is truethat these three appeals have a strong initial at- 125 PRINCIPLES OF APPEAL AND RESPONSE tention value, their greatest service lies in hold-ing the…
Advertising · Selling
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