Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 145
Showing the Influence of Five Repetitions on ObjectivelyComic Appeals. The Relative Value Increases spouse and effective conception. While it is truethat these three appeals have a strong initial at- 125 PRINCIPLES OF APPEAL AND RESPONSE tention value, their greatest service lies in hold-ing the… … 34- SHOWING the iNrLDENCE OP FIVE REPETITIONS ON SUBJECTIVELY Comic Appeals. The Relative Value Decreases under the heading of the second task, and instinctand effective conception under the fourth task ofan advertisement. But, when we come to discusstheir value as sustainers of attention, it…
Advertising · Sales personnel · Selling
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