Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 152
FIGURE .> Figures Appearing to Change Character 134 HOLDING THE ATTENTION I. MECHANICAL HELPS 1. Complexity.—Unless the advertisement is in-tended to be a mere reminder, a mere suggestion New Oriental Gallery Wanamakers Astor Place Station … Cards from New York Subway of some other appeal previously seen, a certainamount of complexity is requisite. The adver-tisement should contain shifting points so that, 135 PRINCIPLES OF APPEAL AND RESPONSE while attention must fluctuate, it can flit frompoint to point, aspect to aspect, of the same…
Advertising · Selling
Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.
![An illustration from [Catalog] (1902)](https://img.insideoutlibrary.com/img/200/ia-catalog00wind-17-46.webp)
