Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 163
ich the original asso-ciation was made. 2. Horizontals.—The movement from side to145 PRINCIPLES OF APPEAL AND RESPONSE side is the movement which the eye can executewith the least effort. So much is this true thatwe overestimate the length of verticals as com-pared with equal horizontals, since the… … Illustrating Inappropriate Use of Diagonal Lines is probably the chief reason for their relativelygreater ease. Hence the horizontal is the line ofease, quiescence and repose, almost of languor, * the suggestion of lying down and the consequentsuggestion of quiet and relaxation being particu-larly…
Advertising · Selling
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