Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 24
4; 1 . 0U A •*- 0 0 . es ^^3 Jf ■ ^l H< t A ;n *> i - 4)« t , 4> . ■S 1 (4 5 JC« 1 t-i , = J y S i 3 1^ (90 ^t j u*= •OS (84 1 SI y 04 -- -< a *M ^ B 3 -^^ -.» CQ Vi 4, „- 4J> |2 f^ … PRINCIPLES OF APPEAL AND RESPONSE suits which the appeals produced. Partly for thisreason printed advertisements are chosen as ma-terial rather than letters, personal interviews, orthe commodities themselves. The results will,however, apply as well to the various sorts ofappeal already enumerated…
Advertising · Selling
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