Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 24
H … PRINCIPLES OF APPEAL AND RESPONSE suits which the appeals produced. Partly for thisreason printed advertisements are chosen as ma-terial rather than letters, personal interviews, orthe commodities themselves. The results will,however, apply as well to the various sorts ofappeal already enumerated…
Advertising · Sales personnel · Selling
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