Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 258
1890— 1910 a basis of appeal in advertising. But before pass-ing to this problem, it is necessary to point outanother important group of factors, which,while they can scarcely be called instincts, yetclosely resemble them in character. The instinctwe are born with. It is the result of the… … ^ Cenl. M»n:>jer jnS^QAr.n Af JOHN JFRt^TIAM ., 1800— Thus, the moment a thing can be demonstrated tobe chic, stylish, nobby, modern, popular, clean,artistic, imported, scientifically made, guaran-teed, elegant, socially advantageous, progressive,gentlemanly, bohemian, refined, sporty, up-to-…
Advertising · Selling
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