Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 40
I »« t NATIONAL-FiRE■ PRCJDFING COMPANY … A Long Circuit Appeal Such a process of appeal and response operates,we may say, by means of the higher level. It in-volves what we may call in the psychology of ad-vertising and salesmanship the long circuit. It 23 PRINCIPLES OF APPEAL AND RESPONSE is apparent at once that it corresponds to a…
Advertising · Selling
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