Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 96
ousness. This means that we must attendto something, and, for the most part, to some-thing in the outside world. In the absence ofcounter attraction consciousness fixates the onething in the field. The value of monopolizing thewhole space, of eliminating competing appeals byemploying plenty of… … Attention Value of Isolation is always more than one field open to conscious-ness, and it is necessary to make the page, wall,side of the street, etc., have some intrinsic inter-est before the absence of counter attraction inthat particular field has a chance to work. 79 PRINCIPLES OF APPEAL AND…
Advertising · Selling
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