Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 96
usness. This means that we must attendto something, and, for the most part, to some-thing in the outside world. In the absence ofcounter attraction consciousness fixates the onething in the tield. The value of monopolizing thewhole space, of eliminating competing appeals byemploying plenty of white… … Attention Value of Isolation is always more than one field open to conscious-ness, and it is necessary to make the page, wall,side of the street, etc., have some intrinsic inter-est before the absence of counter attraction inthat particular field has a chance to work. 79 \ PRINCIPLES OF APPEAL AND…
Advertising · Sales personnel · Selling
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