The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)
Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 268
per left comer. In order that the efforts to give em-phasis to these display lines may not be nullified, no largedisplay should be attempted inside the rule border. A gray-printing body ^ec^u.re V i. Ol i O » £- ^ ^ i3 2^|<>/-0^^ 0,5^7 ^^%ii^-^i^^..n <e *°s Yfi^. sa pu« etter shouldbe… … EXAMPLE 399 Combination of typography and photography An interesting process ment. It may not be just to condemn the printer, as heprobably worked under instructions from the advertisingdepartment, but someone had a defective idea about typedisplay. It has been scientifically ascei-tained that…
Printing · Graphic design (Typography) · Advertising layout and typography
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